The 5K Zombie Run in Sarasota – signing event Oct 11
Author J Gerard Michaels was at the 5K Zombie Run in Sarasota this past weekend, and had a great time. Head over to his website to check out a couple pictures and his take on the event.
He gave away a few flashlights (unintentionally, but how do you say no to a child?), some bookmarks, and sold a few books.
Here’s the cover of Run Zombie Run:
One of the more difficult aspects of being an author is getting out in front of people. But you have to do it if you want to generate any enthusiasm for your books. So, find ways to get out there, and not just in front of book stores, but in front of the people who would be most interested in what you have to offer.
It’s about more than just the sale
Too often we hear authors complain that no one is buying their book. I think sometimes they forget that you have to build trust in your product, and recognition of your brand; and that only comes with exposure. So get out there and say hello to people, let them look through the book, see what you have to offer, but first and foremost, smile and make friends. If they don’t buy this time, they might buy the next.
Or they might tell a friend who decides to buy. As an author, though, it’s about sharing yourself. If no one comes, that doesn’t diminish your value or the value of what you’ve shared. You have to do it. You’re driven to it, just as others are driven to sports, to work, etc. So enjoy it and smile, a lot.